Wondering if SEO services are worth it?
You’re not alone. As a marketing manager or business owner, you want to know if your investment is actually paying off.
Measuring SEO ROI can be tricky, but we’ve got you covered. Use our interactive SEO ROI calculator below to get a clear picture of what you’re putting in vs what you’re getting out.
How to Measure SEO ROI
To measure SEO ROI, you’re comparing the revenue you’ve gained from organic search traffic against the costs of your SEO efforts. Here’s a simple formula:
SEO ROI = (Revenue from SEO – SEO Costs ÷ SEO Costs) x 100
But we know it’s not always that straightforward. That’s why we’ve designed this calculator to help you estimate your SEO ROI with just a few numbers. 👇
Try Our SEO ROI Calculator
Pop in your numbers and see what kind of return you’re looking at:
- Monthly Organic Traffic Increase
- Conversion Rate (Percentage)
- Average Order Value (AOV)
- SEO Service Costs
- Other Expenses
Try it out now! Our SEO ROI calculator gives you an instant answer so you can decide if SEO services are worth it for your business.
SEO ROI Calculator
How to Measure SEO ROI
To measure SEO ROI, you’re comparing the revenue you’ve gained from organic search traffic against the costs of your SEO efforts. Here’s a simple formula:
SEO ROI = (Revenue from SEO – SEO Costs ÷ SEO Costs) x 100
But we know it’s not always that straightforward. That’s why we’ve designed this calculator to help you estimate your SEO ROI with just a few numbers.
Input Your Data
Are SEO Services Worth It?
Short answer: Yes, if done right.
Long answer: SEO is an investment. You might not see results immediately, but when the ROI starts rolling in, it can outperform many other digital marketing channels.
Key benefits of SEO include:
- Long-term traffic that doesn’t depend on paid ads.
- High-quality leads because your audience finds you organically.
- Increased credibility since ranking high in search engines boosts trust.
Still unsure? Let’s look at some numbers.
Say your business brings in 500 new visitors through SEO efforts each month, and 5% of them convert into paying customers. If your average customer spends $100, that’s $2,500 per month. Now subtract your SEO costs to see how much you’ve profited.
How to Improve Your SEO ROI
SEO ROI doesn’t happen overnight. Here’s how to maximize your return:
- Focus on high-intent keywords that drive conversions, not just traffic.
- Create quality content that answers your target audience’s questions.
- Speed up your website to improve user experience (and rankings).
- Invest in solid link-building strategies that improve domain authority.
- Use the right SEO tools to track progress and adjust as needed.
Need help with your website? Check out these guides to boost your SEO game:
- Comprehensive Guide to SEO Keywords
- Benefits of Working with a WordPress Web Design Agency
- How to Speed Up WordPress
- 2024’s Best WordPress Hosting Companies Compared
FAQs
How long does it take to see SEO ROI?
SEO ROI usually starts showing after 4-6 months, but the exact timeline depends on your niche, competition, and SEO strategy.
What’s a good SEO ROI percentage?
A solid SEO ROI is typically above 200%, meaning you get back $2 for every $1 spent on SEO services.
Can SEO work for small businesses?
Absolutely! Small businesses can get a lot of value from SEO by targeting local keywords and optimizing for voice search.
